My name’s Kathy Lawrence and I’ve been writing around the pleasures and challenges of ageing for the last four years.

And I’ve been writing for marketing for a considerable while longer than that.

I’m a freelance journalist and reviewer, copywriter, content manager and adviser with a special interest in the ageing population and long retirement.

I have real expertise in the area thanks to being the content director of When They Get Older, the website for families of ageing friends and relatives since its conception.

My experience as editor, contributor and real-life daughter has given me an insight into what older consumers want and how far the worlds of product and service creation and selling need to travel to get their offerings right for this growing market.

And if you’re a company in any sphere that’s aware of the importance of making what they do work for the ageing population, do get in touch.

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