I’ve been writing about the needs and aspirations of an ageing society for over four years and working as a copywriter and journalist for several decades. That’s given me a perspective on talking to older generations that many marketers have yet to enjoy.

If you believe, as I do, that the growth of mature consumers should influence how we market our products and services, then I can help. Just drop me a line to start a conversation.

And if, you’d like to know more about my copywriting, editing and journalism work in general, please visit

Wrightwell is based in Walton on Thames, Surrey, UK.

You can contact me by using the form below