Supermarkets are beginning to embrace their older customers

There are great moves afoot to address the needs of older consumers in retail.

It’s a rapidly growing market and according to new research from AgeUK, going to the supermarket gives nearly 2.5 million older people a reason to get out of the house.

Over a million over 60s visit a supermarket every day, says the report, and a further 5.3 million go at least 2-3 times per week.

Age UK is calling on retailers to train staff to recognise older people who may be lonely and chat to them.

That’s something that’s built in to the ethos of some supermarkets already. Our local Waitrose has always been a place to find conversation at the till if you want it and no hint of being hurried. On the other hand, Aldi staff are pleasant but goods fly through their hands as they speed process their customers.

Just last week we heard about slow tills at Tesco. It’s an experiment in conjunction with Alzheimer’s Scotland to help shoppers with dementia, but could be of value to all customers who enjoy a slower shop with conversation and help.

Not every disability is visible

That’s not the only positive news from Tesco. It’s one of several supermarkets that are changing the way disabled toilets are labelled to highlight the fact that not every disability is visible. The aim is increase awareness of the many reasons why shoppers might need to use facilities that are more accessible.

AgeUK has more on the agenda for local retailers and businesses. The charity would like to see greater awareness promoted amongst staff of local services that can help, and store policies which help front line staff to become volunteer befrienders, making regular visits and telephone calls.

 

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